Please note that if we change the way in which we handle your information, we will post the changes in this full Privacy Policy and (if necessary) in our Privacy summary. For material changes (i.e., substantially new practices you wouldn’t expect from us or that we didn’t previously disclose in this Policy), we may decide to notify you more directly and get your prior consent.
Like our Privacy summary, this full Privacy Policy answers five simple questions (shown below), and then provides other important information, including how to contact us if you have any questions or concerns.
What information do we collect?
Depending on how you interact with Jefferson Trading Company (online, in-store, on the phone, etc.), we may collect from you various types of information, which are described in more detail below. In some instances (and unless we say otherwise below), we may combine one type of information with another, and store them together in our records. In all cases, however, we strive to limit the amount of information we collect and store to that which is necessary to provide you the relevant services.
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Personal contact info
This includes any information that would allow us to personally contact you, such as your name, home or mailing address, phone number (home, cell, etc.), or email address. In some cases, this could include information that you give us about someone else (for example, if you ask us to ship a Jefferson Trading Company product to a friend). We typically collect personal contact information for registration activities (e.g., newsletter sign-up, club membership, online shopping, website community features, etc.), product orders, customer service, contests and promotions, and customer feedback. If you create an account with us , some of your personal contact information may be stored under your account. To review or edit this information, go to the relevant “My Account” section of our site or contact Customer Service.
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Payment info
This includes any information that you use to make a purchase, such as your credit card details (cardholder name, card number, expiration date, etc.), gift card information, check or other forms of payment (if such are made available). This also includes the billing name and address associated with your form of payment. We only collect payment information for purchases (whether your purchase is made in a store, online, by phone, or via catalogue). If you create an account with us your payment information (along with your order history and other related preferences) may be stored under your account. To review or edit this information, go to the relevant “My Account” section of our site or contact Customer Service.
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Account login info
This refers to any information that is required for you to establish a unique account with us or for us to give you access to your specific account information. Examples include customer number, login ID, screen name, password, and/or security question and answer. Certain login information, such as your customer number, may be generated by us and then sent to you. We only collect (or create for you) unique login information for those activities that require an account, such as club membership and website community features. Your unique login information, especially your password, should always be kept confidential and should never be shared with anyone else. To change your account password, go to the relevant “My Account” section of our site or contact Customer Service.
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Demographic info
This includes any information that describes your demographic or psychographic characteristics. Examples may include your date of birth, age or age range, gender, facial attributes, general geographic location (e.g., zip code or city and state), favorite products, hobbies and interests, or lifestyle information. We typically collect demographic information for registration activities (e.g., newsletter sign-up, club membership, online shopping, website community features, etc.), contests and promotions, and customer surveys. You may be allowed to modify certain demographic information stored under your account To do so, go to the relevant “My Account” of our site or contact Customer Service. For demographic information associated with your profile on a third party social network (e.g., Facebook), see separate paragraph on “Social network info” below.
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Technical computer info
This includes any information about the computer system or other technological device that you may be using to access one of our websites or applications. We typically collect this information through the use of automated technologies such as cookies and web beacons. Examples of technical computer information may include your computer’s IP address, operating system type, and web browser type. If you access a Topps website or application via a mobile device such as a smart phone, the collected information may also include your phone’s unique device ID, location, and other similar mobile device data. Technical computer information is not typically associated with your personal contact information.
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Website usage info
This includes information about how you use and navigate our websites and applications, including which links you click on, which pages or content you view, and other similar information or statistics about your interactions with a [JTC] site or application (e.g., date and time of visit, which site you came from, etc.). This information is captured using automated technologies such as cookies and web beacons, and may be collected regardless of the device you may be using (computer, smart phone, tablet, etc.). Website usage information may be associated with your personal contact information.
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Customer feedback
This includes information that you voluntarily share with us about your experience in using our products and services, including our websites and store location. Examples may include unsolicited comments and suggestions, testimonials, or other feedback about what you may have liked (or disliked) about your experience in using our products or services. We typically collect this information in the form of customer surveys, feedback forms, and email correspondence (e.g., “Email Us” feature).
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Customer-generated content
This refers to any content that you create and then share with us (and perhaps others) by uploading it to one of our websites, including one of our Facebook pages or applications. Examples may include photos, videos, personal stories, or other similar media or content. We mostly collect customer-generated content for contests and promotions, website community features, customer engagement, and third party social networking.
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Social network info
This refers to any information that is part of your profile on a third party social network (such as Facebook) and that you allow the third party social network to share with us. Examples may include your basic account information (e.g., name, email address, profile picture, gender, user ID, list of friends, etc.) and any other additional information or activities that you permit the third party social network to share with its application developers. For example, we may receive your social network information (or parts of it) when you download or interact with a Jefferson Trading Company application on a social networking site (such as Facebook) or use a third party social networking feature that is integrated within a Topps site (such as Facebook Connect). To learn more about how your social network information may be obtained by Jefferson Trading Company (or other application developers), please visit the website of the relevant third party social network.
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Other info (depending on context)
This refers to any other information that we might need to collect for the specific Topps form, feature, or other service you are using or requesting. What this information might include will vary depending on the method of collection and the specific purpose(s) for which the information is being collected.
We may collect information from you through a variety of online or offline sources, which are described in more detail below. In some instances, we may combine information collected from one source (e.g., a Jefferson Trading Company website) with information collected from another source . We do this to get a more complete view of our customers, which, in turn, allows us to serve you better and with more personalization. Please note that this Privacy Policy only applies to the methods of collection listed below (and to no other methods). Also note that not all of the methods listed below may be relevant to you.
Jefferson Trading Company’ websites and applications
We may collect information from you through one of our (U.S. or international) websites or applications. This could include (a) any site that we own and control under our own domain, or some other domain name that redirects you to one of these sites, or (b) any site or application that we may develop and run on a third party social network such as Facebook. This could also include any site or application that we specifically design for use on a cell phone or other mobile device, such as a mobile-enabled site or mobile application.
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Jefferson Trading Company
We may collect information from you through one of our sales events, perhaps or other store front .
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Text messaging programs
We may collect information from you through one of our inbound text messaging programs. For example, periodically we may allow customers to send us inbound text messages using a short code that we create and advertise in connection with a special offer or promotion. These programs might be advertised in one of our store or on one of our websites or applications. If you choose to participate in one of these programs, information about your physical location may be collected and used for marketing purposes
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Phone and catalogue orders
We may collect information from you through catalog orders that you place over the phone or send in via fax or postal mail. These methods of ordering, which are handled by our customer service department, are available in the U.S. In some instances, information (such as a contact email address) may be collected via these methods even when a purchase is not made. (We do not have a printed catalogue and this website serves as a catalogue.)
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Email correspondence
We may collect information from you if you correspond with us via email. For example, if you send an email to customer service or use our “EMAIL US” feature, we may obtain certain information about you (such as your contact email address).
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Other sources
Occasionally, we may obtain information about you from other sources. For example, we may hire a third party data aggregator to provide us additional information about our existing customers (this is known as “data appending”). We may also receive information from a third party co-sponsor who we may partner with to run a one-time promotion or giveaway.
How do we use your information?
The following paragraphs describe the various purposes and features for which we might collect and use your information, and the different types of information that might be collected for each. In other words, this section explains why we might ask you for information and what we might do with it once we have it. Please note, however, that not all of the uses listed below may be relevant to you.
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Order fulfillment
We may collect and use your information to process and ship your orders, and to inform you about the status of your orders. Depending on how you make a purchase (e.g., online, in-store, phone, etc.), this could involve the collection and use of certain personal contact information, payment information, account login information, and/or information related to your purchase (such as products ordered). This could also involve the ongoing storage of your payment information to allow for easier checkout on future purchases.
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Account maintenance
We may use your information to maintain your accounts with us including administering any customer loyalty or reward programs associated with such accounts. This typically involves the use of any information originally collected to set up your account (e.g., personal contact info, payment info, account login info, demographic info, etc.).
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Customer service
We may collect and use your information to provide you customer service, including responses to your inquiries. This typically requires the collection and use of certain personal contact information (such as your name or email address) and information regarding the reason for your inquiry (e.g., order status, technical issue, product question, general question, etc.).
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Product improvement and customization
We may collect and use your information so we can constantly improve our products, tailor them to your needs, and come up with new product ideas. This mostly involves the collection and use of demographic information and customer feedback.
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Personalized product recommendations
We may use your information to provide you with [JTC] product recommendations and offers that are tailored to your interests. This mostly involves the use of your previous order history (e.g., from online and/or offline purchases) and certain demographic information.
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Customer engagement
We may collect and use your information to get you more actively engaged with our products and services (including our websites and applications) for the purpose of deepening our relationships with customers and strengthening our brand awareness. This mostly involves the collection, use, and publication of customer-generated content in connection with marketing campaigns or events, such as contests and promotions, website community features, and in-store or other offline events.
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Contests and Promotions
We may collect and use your information to administer a contest, sweepstakes, giveaway, competition, or other similar marketing campaign or promotion. These events typically require the collection and use of personal contact information (for prize fulfillment), limited demographic information (for eligibility), and, in some cases, customer-generated content. Due to the customer-generated component, some promotions will be run on third party social networks such as Facebook (e.g., on our Facebook fan page or application). To comply with sweepstakes laws, we may publish or share limited information about the winners of a particular promotion.
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Marketing Communications
We may collect and use your information to send you marketing communications, such as printed catalogues, email communications, and SMS text messages. These communications may inform you about new products, store events, special discounts and coupons, and other news and special offers. Sending you these communications mostly requires the collection and use of certain personal contact information and limited demographic information (such as zip code). In some instances (such as for text messaging programs), this may involve the use of your precise geographical location (obtained from your mobile device) so that we can send you location-based offers or coupons. You can always opt-out from receiving marketing emails or text messages by following the unsubscribe instructions provided in each such communication. If you have an online account with us you may be given the option to change your communication preferences under the relevant “My Account” section of our site or by calling Customer Service. Please note that even if you opt out from receiving marketing communications, you may still receive other communications from us, such as order confirmations, notifications about account activities (e.g., account confirmations, password changes, website community postings, etc.), and other important announcements (e.g., product recalls, privacy policy changes, etc.).
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Website personalization and convenience
We may collect and use your information to personalize your experience and save you time when you visit our websites. This is typically done through the use of automated technologies (such as cookies) that collect and remember certain account login information, technical information, and/or previous website usage information. For example, we might remember your login ID or username so you can quickly login the next time you visit our site or so you can easily retrieve the items you previously placed in your shopping cart. Based on this type of information, we might also show you specific [JTC] content or offers that are more relevant to your interests.
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Website community features
We may collect and use your information to give you access to our website community features, such as those that may allow you to post (and share with other fans) ratings, reviews, questions/answers, stories, pictures, videos, or other content. This typically involves the collection, use, and (in some instances) public display of certain personal contact information, account login information, demographic information, and/or customer-generated content. Because these types of features are “communal” in nature, information you post in these areas may be visible to others. Please use caution when using these features or uploading content to a [JTC] site. For some community features, you may have the ability to control whether some parts of your profile can be seen by others and whether we send you notifications about certain community activities (like the fact that one of your questions has been answered). To access these settings, go to the relevant “My Account” section of our site and login to your community account. For community features that are integrated with third party social networks such as Facebook, see separate paragraph on “Third party social networking” below.
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Website viral features (e.g., tell-a-friend)
We may request and use your information so you can use our website viral features, such as tell-a-friend. These features allow you to easily share certain Jefferson Trading Company’ news, product information, promotions, wish list items, or other content with family members and friends. These features typically require the collection and use of certain personal contact information (such as email addresses and names) so that the selected message or content can be delivered to the proper recipients. In some instances (e.g., tell-a-friend promotions), this information may be stored in our records so we can track and reward our customers for their referrals. For tell-a-friend or other viral features offered by third party social networks (such as Facebook’s “Share” and “Like” features), see separate paragraph on “Third party social networking” below.
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Third party social networking
We may collect and use your information so we can allow you to interact with online social networking features provided by third party companies such as Facebook. These tools, some of which are embedded directly into our sites, include features such as “Facebook Connect,” “Facebook Share,” and “Facebook Like.” By offering you these tools, we may be able to (i) obtain certain information about you from your profile on the third party social network and, (ii) post to your profile on that social network certain content or activities that you view or interact with on our sites . This exchange of information only occurs when you take some kind of explicit action to permit the sharing (such as clicking on the relevant Facebook feature and creating or logging in to your Facebook account). You can learn more about how these features work by visiting the website of the relevant third party social network.
We may share your information with the types of companies (or in the situations) described below. We do not rent or sell your information to third party companies for their own marketing purposes.